Last week, Hewlett-Packard (NYSE: HPQ) announced a far steeper-than-expected drop in 2013 profit, which sent the stock to a nine-year low. You may be asking yourself whether a company that was founded in 1939 and is expected to report more than $100… Read More

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
Whenever we have an extended market crash, it is a good idea to look for the survivors. These are the companies that have endured the brutal years of a bear market and are still… Read More
While irrational exuberance or excessive pessimism can lead traders to ignore fundamentals in the short term, stock prices are almost always related to earnings in the long term. Traders can benefit from fad stocks… Read More
Handbag and accessory maker Coach (NYSE: COH), one of the best-known names in high-end fashion, has also been one of the best-performing stocks in the bull market that started in 2009. From its bear… Read More
While value investing and short-term trading seem to be at opposite ends of the investment spectrum, there are ways short-term traders can use long-term value investing principles to profit. Value investors look for cheap stocks and buy in the hope that over… Read More
While value investing and short-term trading seem to be at opposite ends of the investment spectrum, there are ways short-term traders can use long-term value investing principles to profit. Value investors look for cheap stocks and buy in the hope that over… Read More
An options price is determined by a variety of factors, but volatility, the amount an underlying stock’s price is expected to move, is one of the most important factors to consider when trading options. If a stock is highly volatile, there is a greater chance that it will reach the… Read More
When traders think about Black Swans, they tend to recall the big market declines like the one we lived through in 2008 when a housing market meltdown led to a steep drop in stock prices. Black Swans can also be seen in positive… Read More
When a company misses earnings or lowers their revenue forecasts, the stock price tends to fall. Some traders invariably “buy the dip,” meaning that they buy after a decline thinking the pullback in price is simply a blip in the longer-term uptrend. Read More
Quantitative easing has historically been good for stocks, bonds and gold. And given that the Federal Reserve’s latest QE program is open-ended, we might see the benefits of easy… Read More
Almost all stocks moved higher on the Federal Reserve’s announcement of QE3 last week, but there were a few laggards. Traders often say that a rising tide lifts all boats, and it is true that the majority of stocks move up when… Read More