Shopping is similar to trading in some ways. Both activities require a disciplined strategy to avoid overpaying. When it comes to shopping, I do research and then hunt for the best price. I limit what I plan to buy to what is on sale and I rely on smartphone apps… Read More

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
Gold seems to always be in the headlines with bulls arguing for new all-time highs. There isn’t much of an economic case for gold because it doesn’t pay dividends or generate any type of earnings. Owning gold can actually be costly since there could be storage and insurance costs. Despite… Read More
Experts estimate that health care expenses in the United States top $2.3 trillion and account for more than one-sixth of all economic activity. Around the world, spending in this sector is about $6.5 trillion, or more than 10% of the global economy. While the United States works to rein in… Read More
Bubbles often begin the very first day a stock starts trading. Long forgotten is how this company, a non-tech company, moved up 76% on the day of its initial public offering (IPO) and was a favorite of momentum investors during the first bear market of the 21st century. This company… Read More
Value investors look for stocks that offer low risk. The idea is to buy a stock at a price level that should be near a low as measured by the fundamentals. Some value investors look for stocks with sound business models that are selling at a low price-to-earnings (P/E) ratio,… Read More
Despite a brief decline that occurred in early November, stock market prices are almost exactly where they were the day of the presidential election. When prices trade within a narrow range, indicators that measure market volatility… Read More
Investors can be rewarded handsomely by buying beaten-down sectors at the right time. In 2008, financial stocks were at the center of the storm that threatened the global financial system. An ETF that tracks an… Read More
Stock prices generally reflect expectations for the future. If investors believe earnings will grow, stock prices can soar, and they can fall just as quickly if earnings disappoint. The yearly chart of Hot Topic… Read More
Bad news tends to dominate the headlines and we often miss the signs of good news that are buried lower on the page. One example of good news was the unemployment rate for November falling to 7.7%, a four-year low. As people… Read More
With political leaders considering changes to taxes and fiscal policy that could have significant economic impacts, the market is likely to be driven by irrational fears or hopes. After a deal is reached to… Read More
With political leaders considering changes to taxes and fiscal policy that could have significant economic impacts, the market is likely to be driven by irrational fears or hopes. After a deal is reached to… Read More