An old trader once told me, “Trading is the hardest easy money you’ll ever make.” In theory, trading is easy enough — all you have to do is buy low and sell high, right? After all, there are thousands of books claiming to tell us everything we need to know. … Read More
Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
Some traders argue that once an indicator or strategy is well known it loses its effectiveness. But that doesn’t seem to ring true for the Dogs of the Dow, which was popularized in the early ’90s. The Dogs are the 10 highest yielding stocks in the Dow Jones Industrial Average,… Read More
One book that comes up over and over again when I talk to technical analysts is Edwin Lefevre’s “Reminiscences of a Stock Operator,” written back in 1923. This book tells the story of Jesse Livermore, one of the greatest traders of the early 1900s, and certainly one of the most… Read More
Have you ever stopped to consider all of the potential risks you could run into during your day? I don’t recommend it; it’s not a pretty picture. Every day, we face an almost infinite number of risks — yet we rarely think about them. It makes sense — if we… Read More
Selectivity has always been a part of my professional life. Whether it was during my time in the military or in my career as a trader, I quickly realized how important this skill is in determining success or failure. From my time in the Army, I can say with authority… Read More
We usually think of summer as the slow time of year on Wall Street. According to pundits, that’s partly because traders and investment managers are vacationing in the Hamptons. That might be true, but the why is not important. What is important is to understand the trend and have a… Read More
We usually think of summer as the slow time of year on Wall Street. According to pundits, that’s partly because traders and investment managers are vacationing in the Hamptons. That might be true, but the why is not important. What is important is to understand the trend and have a… Read More
Editor’s Note: Today’s essay explains how Amber Hestla is using an options-selling strategy to safely boost her income every month using stocks she already owns. When this essay was originally published, her subscribers had just sold their first covered call on MasterCard (NYSE: MA)… now, they’re on their third MA… Read More
One of the best income strategies in the world involves a market some investors completely ignore. It allows individual investors to generate income from the best companies in the world without buying stocks most of the time. I’ve been recommending trades in this market for over a year. And so… Read More
One of the best income strategies in the world involves a market some investors completely ignore. It allows individual investors to generate income from the best companies in the world without buying stocks most of the time. I’ve been recommending trades in this market for over a year. And so… Read More
It’s one of the easiest and safest ways to generate 20%-plus returns on a regular basis. Once you’ve mastered the technique, I wouldn’t be surprised if you stopped trading stocks or buying and holding investments for years at a time. That’s how powerful this strategy is — it… Read More
It’s one of the easiest and safest ways to generate 20%-plus returns on a regular basis. Once you’ve mastered the technique, I wouldn’t be surprised if you stopped trading stocks or buying and holding investments for years at a time. That’s how powerful this strategy is — it… Read More
My years in the military have allowed me to see the world in a totally different way. While deployed overseas I tracked IED locations, went on convoy missions and gathered intelligence from local villages. I learned the importance of analyzing data to forecast what was likely to happen in the… Read More