Amber Hestla, Chief Investment Strategist

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

While there are no sure things in the stock market, there is one thing that’s almost certain: After stocks go up, bears start calling for a correction. You might remember the bears warning in April 2009 (shortly after the market bottomed) that the rise in stocks was a bear market… Read More

While there are no sure things in the stock market, there is one thing that’s almost certain: After stocks go up, bears start calling for a correction. You might remember the bears warning in April 2009 (shortly after the market bottomed) that the rise in stocks was a bear market… Read More

While many investors were watching the election, companies were beginning to close out earnings season with some of the best news we’ve seen in more than a year.  According to FactSet, with 98% of the companies in the S&P 500 having reported earnings for the third quarter, the earnings growth… Read More

While many investors were watching the election, companies were beginning to close out earnings season with some of the best news we’ve seen in more than a year.  According to FactSet, with 98% of the companies in the S&P 500 having reported earnings for the third quarter, the earnings growth… Read More

While 50% of the country is unhappy with the outcome of the election, I think we can all agree we’re glad that it’s over. Not only do we no longer have to suffer through a barrage of campaign ads, we can finally start planning for the future without the uncertainty… Read More

While 50% of the country is unhappy with the outcome of the election, I think we can all agree we’re glad that it’s over. Not only do we no longer have to suffer through a barrage of campaign ads, we can finally start planning for the future without the uncertainty… Read More

While most polls got the outcome of the presidential election wrong, one prominent analyst called it exactly right.  On Oct. 31, Sam Stovall, chief investment strategist at CFRA, told CNBC that the S&P 500’s 2.2% decline from the end of July through the end of October indicated that Trump should… Read More

While most polls got the outcome of the presidential election wrong, one prominent analyst called it exactly right.  On Oct. 31, Sam Stovall, chief investment strategist at CFRA, told CNBC that the S&P 500’s 2.2% decline from the end of July through the end of October indicated that Trump should… Read More

An old trader once told me, “Trading is the hardest easy money you’ll ever make.”  In theory, trading is easy enough — all you have to do is buy low and sell high, right? After all, there are thousands of books claiming to have all the information we’ll ever need. … Read More

An old trader once told me, “Trading is the hardest easy money you’ll ever make.”  In theory, trading is easy enough — all you have to do is buy low and sell high, right? After all, there are thousands of books claiming to have all the information we’ll ever need. … Read More

You may have noticed that Wall Street analysts tend to be bullish, with very few sell ratings ever bubbling to the surface. There are a few reasons for the bullish bias. The culture of Wall Street is generally bullish, almost as a rule. Nearly everyone working there is involved in… Read More

You may have noticed that Wall Street analysts tend to be bullish, with very few sell ratings ever bubbling to the surface. There are a few reasons for the bullish bias. The culture of Wall Street is generally bullish, almost as a rule. Nearly everyone working there is involved in… Read More

When looking for the best strategies in the current market, it helps to look back and examine how market action played out in the past.  For instance, let’s travel back in time to 1982, when the dividend yield on the S&P 500 was about 5.4% and the price-to-earnings (P/E) ratio… Read More

When looking for the best strategies in the current market, it helps to look back and examine how market action played out in the past.  For instance, let’s travel back in time to 1982, when the dividend yield on the S&P 500 was about 5.4% and the price-to-earnings (P/E) ratio… Read More

From the upcoming presidential election to impending interest rate decisions, investors will be facing plenty of uncertainty over the next few months. In this environment, the best course of action, in my opinion, is to remain focused on finding high-quality stocks with higher-than-average income. Ford Motor (NYSE: F) is a… Read More

From the upcoming presidential election to impending interest rate decisions, investors will be facing plenty of uncertainty over the next few months. In this environment, the best course of action, in my opinion, is to remain focused on finding high-quality stocks with higher-than-average income. Ford Motor (NYSE: F) is a… Read More

Investors are always searching for rules to help them make money, but there really aren’t many time-tested rules in the stock market. The word “rule” implies that something will always be a certain way. In the stock market, however, the rules can change even after decades of consistency, which is… Read More

Investors are always searching for rules to help them make money, but there really aren’t many time-tested rules in the stock market. The word “rule” implies that something will always be a certain way. In the stock market, however, the rules can change even after decades of consistency, which is… Read More