Amber Hestla, Chief Investment Strategist

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Facebook is under siege. Personally, I think it’s unfair, in part. Facebook is in the news because the company does exactly what it said it would do. Like many of the largest companies in the world right now, Facebook is a data company. It collects information from users and packages… Read More

Facebook is under siege. Personally, I think it’s unfair, in part. Facebook is in the news because the company does exactly what it said it would do. Like many of the largest companies in the world right now, Facebook is a data company. It collects information from users and packages… Read More

It’s the beginning of the year, the time when analysts publish forecasts for the year ahead. Of course, many of these forward-looking forecasts are based on data from the past. For example, one way to project a future price target for the S&P 500 uses the long-term average price-to-earnings (P/E)… Read More

It’s the beginning of the year, the time when analysts publish forecasts for the year ahead. Of course, many of these forward-looking forecasts are based on data from the past. For example, one way to project a future price target for the S&P 500 uses the long-term average price-to-earnings (P/E)… Read More

While decorating for Christmas, I noticed how many of our decorations have been around for years. Some of my favorite ornaments are the oldest, like the ones celebrating “Our First Christmas Together” and “Baby’s First Christmas.” These are irreplaceable.  Then, there are the more recent additions, decorations that are often… Read More

While decorating for Christmas, I noticed how many of our decorations have been around for years. Some of my favorite ornaments are the oldest, like the ones celebrating “Our First Christmas Together” and “Baby’s First Christmas.” These are irreplaceable.  Then, there are the more recent additions, decorations that are often… Read More

When you think of all the major risks investors face, “the Federal Reserve” probably isn’t on the top of your list. #-ad_banner-# But the Fed members hold a lot of power in their hands: For example, if the FOMC — the policy-making arm of the Federal Reserve — announced some… Read More

When you think of all the major risks investors face, “the Federal Reserve” probably isn’t on the top of your list. #-ad_banner-# But the Fed members hold a lot of power in their hands: For example, if the FOMC — the policy-making arm of the Federal Reserve — announced some… Read More

People strive to be more connected. It’s a common theme in history.  I think it’s especially interesting that you can even see this theme in the stock market over the past century.  Just look at the largest companies of respective eras of the past — the railroads, AT&T, IBM… all… Read More

People strive to be more connected. It’s a common theme in history.  I think it’s especially interesting that you can even see this theme in the stock market over the past century.  Just look at the largest companies of respective eras of the past — the railroads, AT&T, IBM… all… Read More

Investors are always searching for rules to help them make money, but there really aren’t many time-tested rules in the stock market. The word “rule” implies that something will always be a certain way. In the stock market, however, the rules can change even after decades of consistency, which is… Read More

Investors are always searching for rules to help them make money, but there really aren’t many time-tested rules in the stock market. The word “rule” implies that something will always be a certain way. In the stock market, however, the rules can change even after decades of consistency, which is… Read More